BOCA RATON, Fla., Feb. 2, 2021 /PRNewswire/ — PRESS RELEASE — springbig, a provider in cannabis loyalty marketing and communications technology, has announced its acquisition of BudTender, a sophisticated Canadian-based customer experience platform. The deal will create the most in-depth marketing, loyalty and retention platform for cannabis dispensaries and brands.
springbig’s acquisition leverages the company’s text message marketing and loyalty platform while showcasing BudTender’s customer feedback and reputation management technology. BudTender will integrate into springbig’s platform, allowing cannabis retailers and brands to conveniently access BudTender’s customizable customer surveys, weekly reports, its AI-powered feedback platform, 24/7 customer support and track KPIs in real-time through its intuitive dashboard. In 2020, BudTender experienced 800% year-over-year store growth and 1200% year-over-year revenue growth, making it one of the fastest-growing canna-tech companies.
Through this acquisition, BudTender will add over 200 clients to springbig’s existing customer base, increasing springbig’s market share to over 1,900 retail partners across the U.S. and Canada. In order to amplify customer reach and awareness across North America, springbig and BudTender will both leverage its extensive network of U.S. and Canadian clients to rapidly expand and scale the new platform.
“BudTender has been a dominant force in the Canadian canna-tech space; the company’s vision and platform effortlessly complements springbig’s ongoing commitment to enhancing the cannabis retail and loyalty experience,” said Jeffrey Harris, founder and CEO of springbig. “As the legal industry becomes increasingly sophisticated, brands and retailers will need to deploy more comprehensive customer retention and satisfaction solutions in order to stay competitive.”
“This acquisition will not only be a boon to cannabis retailers across North America but also enrich millions of consumer experiences,” said Jake Crow, CEO of BudTender. “This will undoubtedly create a more modern cannabis industry, and we are thrilled to officially join forces with springbig.”