A stone’s throw from the UC Berkeley campus, the latest outpost for the Apothecarium is firmly rooted in the heart of East Bay cannabis culture.
Located at 2312 Telegraph Avenue, the store marks the fourth Bay Area dispensary from the Apothecarium crew. Aesthetically, the space is reflective of the upscale, minimalist style on display at the chain’s Marina, Castro, and SoMA locations. If things perhaps look a tad too sparse, well Apothecarium’s Marketing Director, Sara Moser Feinberg, has a plan for that.
Gesturing to empty walls during a socially-distanced interview at the newly opened space — Apothecarium Berkeley’s official opening was July 31 — Feinberg explains that she hopes to partner with an East Bay artist to give the store’s décor a splash of local color.
“If you come back in a few weeks, we’ll hopefully have some local artwork installed,” she said, explaining that the dispensary is always interested in supporting locals, and pointing to a gallery at Apothecarium’s location in the Castro.
That gallery does not currently have any art on display on account of COVID-19. Somewhat amazingly, however, Feinberg says that the onset of a pandemic did not delay Apothecarium’s timeline for opening a Berkeley store.
“We are a company that knows we will be opening more dispensaries,” she explained. “We are now on the East Coast. We have three dispensaries in Pennsylvania and one soon-to-open in New Jersey. No, there was never a notion that we would change our plans. We were always full-steam ahead. Our next dispensary will probably open in October and that’s in Capitola (near Santa Cruz).”
The Apothecarium Berkeley
While enthusiasm and determination can pull a lot of