B Real's Dr. Greenthumb's Cannabis Dispensary to Open Sixth Location in La Mesa – Cannabis Dispensary


Columbia Care’s national rebrand has come to Florida, the latest state where the company’s dispensaries will now operate under its Cannabist brand.

RELATED: Columbia Care Launches ‘Cannabist’ Retail Brand

Columbia Care announced Sept. 2 that the Florida Department of Health’s Office of Medical Marijuana Use (OMMU) approved the name change, paving the way for the company’s 14 dispensary locations across the state to take on the new brand.

In addition to its retail locations in Cape Coral, Gainesville, Jacksonville, Melbourne, Miami, Orlando, Longwood, Bonita Springs, Bradenton, Brandon, Delray Beach, St. Augustine, Stuart and Sarasota, Columbia Care operates more than 100,000 square feet of cultivation and manufacturing capacity in the state.

The company also operates in Massachusetts; New York; Pennsylvania; Ohio; Delaware; Maryland; Virginia; Washington, D.C; Arizona; California; Colorado and Utah.

All 99 of Columbia Care’s existing dispensaries across the country, as well as any new retail locations that will be built out, will all eventually operate under the Cannabist brand. Rebranding has already been completed in Tempe, Ariz.; San Diego, Calif.; Villa Park, Ill.; Lowell, Mass. and Deptford, N.J, as well as across all of Columbia Care’s retail operations in Utah.

Columbia Care’s chief growth officer, Jesse Channon, told Cannabis Dispensary that all the company’s dispensaries will be rebranded by the end of the year, and that the rebrand in Florida will help the multistate operator compete more effectively in that state’s unique market.

“I think Florida is a really interesting view into a licensed, regulated market where you see that just being present and just having product is not good enough anymore,” Channon said.

As more vertically integrated medical cannabis providers come online in the state, patients have more options—and operators have more competition. Increased product offerings have made patients more selective, Channon said, which pushes businesses to provide not only a wider variety of products, but

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