Can AI Solve Dispensaries' Biggest Challenges? – Green Entrepreneur


October 15, 2020 5 min read

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Cannabis dispensary professionals are all too familiar with constantly juggling their inventory, customer engagement programs, employee success efforts, and everything in between. On top of the day-to-day grind, dispensaries are under do-or-die pressure to maintain pristine records to stay compliant with local and state policies. If they fail to do so, dispensaries run the risk of being fined up to hundreds of thousands of dollars and potentially having to close up shop.

Two technology-focused entrepreneurs, Cree Robinson and Louis Masensi, are hoping to simplify this process with their new software company touCanna, which automates and connects all of a dispensary’s work in one place.

Origin story

The pair decided to launch into entrepreneurship after years working in tech, and learning that the corporate world wasn’t always welcoming of new ideas. Tired of hearing the words, “Your ideas are great, but that’s just not how we do things here,” they wanted more freedom to create and help make people’s lives easier. So they chose to use their tech skills to empower cannabis dispensaries.

“I was determined to create within spaces where women and people of color had been excluded from or did not have as much opportunity as other groups,” says Robinson. “We’re both long time believers in cannabis and have seen first hand the power of its healing capabilities, so getting involved was a no-brainer.” With set goals and a vision in place by summer 2018, the pair chose to understand and solve dispensary pain points rather than the entire supply chain.

The problem

Dispensary owners and operators face many challenges, from staying on top of the changing laws and making sure they remain compliant, all the way to managing the smallest details of their employee workforce. After

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