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Strawberry Fields, a Colorado network of five dispensaries with one store in Denver, has received the city’s first marijuana delivery permit, according to the Denver Department of Excise and Licenses.
Approved by Denver City Council in April, marijuana delivery licensing has been open for applications since June. Strawberry Fields acquired the store that received the permit, a former Nature’s Herbs and Wellness at 3435 South Yosemite Street, in March with Denver’s upcoming delivery rules in mind, according to co-owner Rich Kwesell.
Denver is Colorado’s second city to opt into allowing recreational marijuana delivery, following Aurora. While delivery revenue is off to a slow start in that city, dispensary and delivery-service owners expect Denver to be the catalyst for increased consumer demand.
“Delivery will be the largest change to the chess board that has ever happened. It’s like there’s a new piece on the board. We’re not sure exactly what it’s going to do, but it will affect things,” Kwesell says.
The company is betting on the store’s position near on-ramps to interstates 25 and 225 to make it a prime spot as a delivery hub, Kwesell explains. Strawberry Fields is spending around $500,000 to remodel the store, with plans to use some of the space to process orders for a yet-to-be-determined delivery radius around Denver.
“We acquired it due to the fact that the building lent itself to future expansion plays, delivery being one of them. That enormous amount of space will be utilized for order staging,” he says. “It’ll be interesting to see how fast we start adding on more cars. We’re still not sure yet.”