Destination Dispensary: Sunday Goods Is A Paragon Of Cannabis Culture In Phoenix – Forbes

Destination Dispensary celebrates cannabis retail’s highest design concepts across North America. Each aesthetically elevated store featured has redefined and set a new standard for the cannabis shopping experience in the post-legalization era.

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“Feel good.” Sunday Goods, the Phoenix-based purveyor of sungrown cannabis, has a simple mission, but its recently-opened inaugural dispensary in Phoenix exemplifies the company’s ethos as far beyond basic. 

Originally founded in 2016 by Yoram Heller and Randy Smith, Sunday Goods pioneered cultivation in the Grand Canyon State at a 320,000 square-foot Dutch glass greenhouse known as “The Pharm”—one of the largest of its kind in the country. Sunday Goods grows a copious amount of cannabis for its self-branded collection, spanning flower, oil and pre-rolls, found on medical dispensary shelves across Arizona and in adult-use retail partners throughout California. 

Four years later, the doors are finally open at the Sunday Goods flagship store in Phoenix, bringing the vertically-integrated industry leader full-circle. Working with the uber-cool, Manhattan-based brand studio Mythology (formerly Partners & Spade) along with LGE Design Build and Pathangay Architects to bring their desert-driven design vision to life, the 1,930 square-foot space features murals commissioned by Los Angeles-based artist Maxwell McMaster with blacklight posters by Andy Mister and a custom entry rug by Joe Garvey. 

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The Sunday Goods store eschews the typical dispensary stereotype; artist collaborations set against a bright, airy backdrop make it feel more like a hip hotel lobby than a head shop. As a standalone building in the Arizona desert, the Sunday Goods headquarters is inspired by Elmgreen and Dragset’s iconic Prada Marfa and plays off its environment to imply it’s an oasis amid an arid climate.

“Our business has always been deeply

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