Dispensaries, law enforcement prepare for 4/20 holiday – FOX 31 Denver


DENVER (KDVR) — For people that enjoy consuming marijuana, April 20 is seen as a national holiday. For others however, it’s a day to be on high alert. Local budtenders are gearing for a busy afternoon as law enforcement hopes for a slow one.

“There are stores tomorrow that will see 500, 600 people through one store,” said Christopher Stefan, a local cannabis business consultant. 

If you don’t already know the lingo, ‘420’ is code for all things THC. 

Colorado ranks No. 1 in 420 friendly states

“It’s said to have been traced back to some high school in San Francisco where all the people could get together at 4:20,” said Stefan. “Now it’s a day and a whole culture.”

Denver budtenders are preparing for large crowds looking to celebrate the nationally recognized cannabis holiday. COVID-19 hasn’t slowed marijuana sales and certainly won’t stop the 420 fun. Dispensaries will be offering specials and giveaways for certain customers. 

“Usually there are three or four competing events but due to COVID-19 we are a little more shut down,” said Stefan. “But, we still expect it will be a really bustling day tomorrow.”

Meanwhile this morning, the Colorado Department of Transportation, Mothers Against Drunk Driving and victims of impaired driving held a conference, hoping to send a clear message ahead of Tuesday’s celebrations.

“We’ve surveyed close to 20,000 cannabis consumers on the issue,” said Sam Cole, CDOT communications manager. “And while many know that driving high is illegal, they still don’t understand how dangerous it can be to combine marijuana with alcohol. We hope these stories, told by real Coloradans, will change some minds and encourage people to find alternatives to driving impaired.”  

More than $10 billion of pot sold in Colorado

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