Easy Mountain opened for business in Republic this week. The dispensary, located at 7827 W. Farm Road 174, has created a buzz on social media with its pop art/lucid dream aesthetic and folksy colloquialisms.
But the brand isn’t just about garnering attention with polished graphics and eye-catching imagery, at its roots Easy Mountain is focused on building its brand through customer experience.
On Tuesday Easy Mountain opened its doors to the public for the first time.
“It was awesome! We love our community and it was amazing to open up, interact with our patients, and begin serving them,” Easy Mountain Co-Owner, Alex Paulson, told Greenway.
photo credit Easy Mountain
Paulson and his business partner, Drew Beine, have spent the last six months building out the 2500 sq ft facility. What resulted is an open, inviting space, that pops with energy. Walls adorned with stellar graphics and cool colors, and a touch of modern furniture and style give the space a relaxed but upscale feel. The tone set by the setting is much more akin to high-end retail than a doctor’s office or pharmacy, but the staff is welcoming and knowledgeable.
“COVID slowed down our construction process significantly, which ended up being a blessing in disguise due to the limited supply of product,” Paulson explained. “When we are looking for brands and partners we are focused on quality and consistency. We want to proudly say that we carry the ‘highest quality’ products available.”
Paulson says that a lot went into the selection process, “We have done physical tours, virtual tours, and several meetings to decide what products will go on our shelves. As of now, we have chosen to partner with Clovr, carrying Wana gummies, Robhots, Keef beverages, and prerolls. And we will be carrying