When Cannabis 2.0 launched in Canada with the sale of cannabis edibles, beverages and vape products, Marshall Posner, chief marketing officer for vertically integrated licensed producer Delta 9, said the company wanted to do more to ensure cannabis packaging and waste was being dealt with responsibly.
While packaging for dried flower and other cannabis products can generally be recycled as part of Canada’s Blue Box recycling program, many vape products are designated as special waste and cannot be recycled in the same way, meaning that they often end up in landfills.
“As we’ve seen these products become more prevalent in our stores, we felt we needed to do something in a responsible fashion to help address … where this packaging and cannabis waste is ending up,” Posner told Cannabis Business Times and Cannabis Dispensary.
This led Delta 9 to partner with Canadian recycling company Emterra Environmental to create a sustainable recycling program for cannabis packaging and disposable vape pens, as well as a landfill diversion program for vape cartridges, to help the Canadian cannabis industry transition to a circular economy.
Emterra Environmental was founded 44 years ago as a Vancouver-based recycling company.
“Unlike some of our industry peers, we don’t see ourselves as a waste disposal company or a landfill operator,” said Paulina Leung, VP of corporate strategy and business development for Emterra Environmental. Her mother started the company, which has since grown to 1,100 employees, 15 recycling plants and over 800 trucks. “Our true core is to be a recycler and to help ensure any kind of material we extract from the earth gets to be used over and over again.”
Emterra Environmental has moved beyond its initial role as a recycling and waste management company, Leung said, and now works directly with companies, such as Delta 9, that