Travis Best, a Springfield native who formerly played in the NBA, has been announced as a co-owner of a cannabis dispensary looking to open in his home city.
The dispensary, Lemonnade, is majority-owned by Brittany Washumare, a Western Massachusetts resident who is also a certified economic empowerment applicant with the state Cannabis Control Commission.
Lemonnade is a sister brand of Cookies, a company with some of the most popular cannabis products in the U.S. In Springfield, the dispensary will have access to resources from Cookies, including security, compliance, personnel and operational resources.
Washumare along with her father, James Bennett, are small business owners who collectively have more than 30 years of experience in retail operations, project management and agriculture.
“I could not be more happy to have Travis Best as a partner,” Washumare said. “His name and reputation is impeccable and synonymous with the City of Springfield. He’s a perfect teammate, as many can attest to, and I can’t wait to deliver a win for Springfield alongside him.”
After playing hoops at Springfield Central High School, Best was recruited by Georgia Tech and then drafted by the Indiana Pacers. He’s also played for the Chicago Bulls, Miami Heat, Dallas Mavericks and the New Jersey Nets. Now, his career has pivoted into the emerging cannabis industry. The industry in Massachusetts surpassed $1 billion in gross sales in November, two years after legal adult-use purchases began.
“After doing a bit of my own research it became immediately apparent that Cookies/Lemonnade is without question the best in the business. I’ve always strived to live up to my last name in all that I do. Combining the best with the Best to deliver a transformative project to the South End neighborhood, the City I love and the entire region is an opportunity I’m extremely excited about,” Best said.
The owners propose