Growing up: The success behind Flagstaff dispensary Noble Herb, Pure Edibles – Arizona Daily Sun


Alongside a new name and logo, Flagstaff’s Noble Herb is set to expand drastically with a new, larger retail space in 2022.

A Noble Herb employee places the Pure Edible gummies into their signature tin.

Pure Edibles chews are wrapped and placed on a tray before packaging at Noble Herb. Their chews come in five different flavors, ranging from caramel to horchata and sour blue razz. 

Pure Edibles’ chews are rolled out and shaped on an old-fashioned candy machine, dubbed Matilda. The 100-year-old Matilda was originally used for saltwater taffy by a North Carolina candy company/

Bree Burkitt

The small storefront housing Noble Herb is seemingly always bustling.

The parking lot tucked away behind an empty grocery store on Switzer Canyon is inevitably packed no matter the day, as is the overflow dirt parking lot just a short distance away. Customers move through the sleek space quickly, marveling at the selection of flowers, tinctures, edibles

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