LOS ANGELES, December 28, 2020 – PRESS RELEASE – Viola, a producer and retailer of cannabis products, has announced the appointment of rapper, songwriter, actor, record producer and entrepreneur, Tip “T.I.” Harris, to the Viola team as the company’s Social Justice and Reform Ambassador. Founded by NBA veteran Al Harrington, Viola is dedicated to producing ultra-premium products rooted in purpose with extensive social equity work done through its recently launched charity, Viola Cares. T.I. brings decades of community advocacy supporting Black and other minority communities in need into his new senior advisory role at Viola.
In this role, T.I. will direct the community impact strategy for Viola. Pioneering initiatives that make the cannabis industry more diverse, equitable and inclusive, he will drive Viola’s mission of racial equity and justice further by conveying the company’s core values as it continues to give back to communities most affected by the War on Drugs. His efforts in unity with Al Harrington’s will propel mass social reform of the cannabis industry. A key driver of this progress will be forthcoming developments through Viola Cares, the brand’s hallmark social equity program aimed at fully funding social equity applicants as they transition into the legal cannabis business. The vision of this program is to create 100 Black millionaires in the near future.
“I have the utmost respect for Al and all the work he has done with Viola to increase minority representation in cannabis and help Black and brown communities who have fallen victim to the War on Drugs,” says Harris. “Together we will expand social justice reform by providing tangible resources for disenfranchised communities and opportunities to build economic autonomy within the cannabis industry.”
Through education, equitable offerings, expungement and incubation programs, the Viola Cares mission is to increase minority representation, facilitate community building and