Holding true to its laid-back and permissive image, Hedonism II in Negril has added a therapeutic element to its product line in the form of a medical marijuana dispensary.
The herb house, called HedoWeedo, had a soft opening on July 10, making its début shortly after the tourism industry began emerging from its COVID-induced slumber.
Hedonism II has long held the reputation as being the ultimate pleasure seekers’ haven, as does the resort town of Negril itself.
“Having been a part of Negril life since 1984, I have always noticed that ganja, or cannabis, has been a part of the experience all that time. With the decriminalisation of ganja in 2016, I saw an opportunity to create a product that would attract a significant travel niche,” said General Manager Kevin Levee.
HedoWeedo is actually a separate entity from the hotel, but sits on the same property, which is held by the House of Issa.
The two key people behind the HedoWeedo venture, as listed in company documents, are the hotel’s general manager, Richard ‘Kevin’ Levee, and Harry Lange of Florida, United States, who are the sole shareholders. Accountant Diane Thomas is a director of the company, along with its two owners. They work collaboratively with Terry and Sharon Hobbs out of Colorado, who are acting as consultants.
Levee says the Hobbses do not have an equity stake in HedoWeedo, but provide valuable expertise.
“They have the longest-running dispensary in Denver, Colorado, since 2007.Their experience and knowledge has been great for us, especially since they’ve been a part of an industry that moved from medicinal to recreational use of cannabis,” he said.
HedoWeedo is looking to tap into the health and wellness side of hospitality, being one of the fastest-growing segments of the market.
“We started off slow and we wanted