Here's how technology is changing Arizona's cannabis industry – AZ Big Media

Just over one year ago, Arizona voters took to the polls to decide whether to allow the sale of adult-use recreational marijuana in the Grand Canyon State. Proposition 207, which was supported by 60% of voters, has since gone into effect and the cannabis industry has enjoyed a healthy market, with the Arizona Department of Revenue collecting $135,233,902 in taxes through medical and recreational cannabis sales as of August 2021. 

READ ALSORecreational marijuana sales start in Arizona

From the outside looking in, the cannabis industry seems simple enough — plants are grown, packaged and sold. But like most businesses, technology has introduced greater efficiencies for both consumers and dispensaries.

One such product is Supurb, a Phoenix-based cannabis industry delivery platform.

Jonathan Ghiz

“The idea behind Supurb was driven by the need for technology in the cannabis sector,” explains Jonathan Ghiz, CEO and cofounder of Supurb. “When we first started the company, around the time when Postmates and DoorDash were taking shape, there weren’t many technology solutions for dispensaries since big corporations viewed cannabis in a negative light. We saw that hesitance as an opportunity to capitalize on a niche within the industry that wasn’t being fulfilled, and that was delivery.”

Supurb began operations in 2017 and now has partnerships with 16 dispensaries across the Valley, with plans to expand into new markets across the country in the coming months.


Currently, only those enrolled in the state’s medical marijuana program can use Supurb due to a provision in Prop 207 that prohibits recreational delivery until 2023. Some patients have debilitating illnesses that prohibit them from leaving their homes.

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