Hollister's first dispensary opens – Hollister Free Lance


CANNABUSINESS Genesis Marketplace General Manager Chris Joynt shows some of the products offered at the new dispensary on Shelton Drive. Photo: Erik Chalhoub

Interest is high in the first dispensary to open in Hollister city limits.

Genesis Marketplace opened four weeks ago at 1802 Shelton Drive, and on a recent Thursday morning, a steady flow of customers visited the business to check out its variety of cannabis edibles, tinctures, flowers and more.

General manager Chris Joynt said customers are “jazzed” about having a dispensary nearby without having to drive dozens of miles to the next closest shop.

“The community is really excited,” he said. “It’s been wonderful to see the community react so positive.”

And it’s not just Hollister residents shopping at the dispensary. Joynt said Genesis has welcomed customers from as far away as Santa Cruz.

Genesis Marketplace operates in the same Shelton Drive facility as Genesis Grow Corp., which cultivates, distributes and packages cannabis products. The majority owners of Genesis Marketplace and Genesis Grow are Moshe Sarid and Dmitry Muzychuk of Los Angeles, and operates under its parent company, Higher Level, in Seaside.

The dispensary employs about 12 people, many of whom are from Hollister, with wages averaging about $15 an hour.

Joynt said Genesis uses the term “marketplace” to describe its business as a way to reflect its open, friendly atmosphere. Too often, he said, the word “dispensary” has a stigma attached to it.

“We want everyone to live a happy, healthy life,” he said. “That’s what it’s all about.”

On June 3, the Hollister City Council voted to allow recreational cannabis to be sold in the city, adopting a new ordinance that removed the word “medical.”

City staff had argued that with California’s Adult Use Marijuana Act

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