No matter how popular and essential cannabis is, succeeding as a cannabis operator is never easy. Because most traditional marketing options are not available to the cannabis industry, every cannabis business needs a comprehensive SEO (search engine optimization) strategy. In the era of Covid-19, digital marketing has become even more important — since search engines still drive most traffic on the internet, SEO will remain one of the major marketing trends in 2021. If you’re not already familiar, search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website/webpage on platforms like Google and Bing.
To get found online, every cannabis dispensary should have an SEO strategy at the top of their content creation plans; when implemented correctly, it will help your website rank above competitors for relevant local search phrases at all stages of the customer journey. It will also help to ensure that if people are searching for you specifically, your website will show up first on the list (and not your competitors).
Before you begin working on SEO, however, you will need to establish a website with a design that is modern, that works well on any screen size, and that has original content to describe your business and products. Google and other search engines are increasingly prioritizing website loading speed and mobile-friendliness, so be sure to work with a web developer who builds with these goals in mind.
5 must-haves for a cannabis dispensary SEO strategy
1. When it Comes to Backlinks, Think Quality, Not Quantity
One of the most common mistakes made in the name of search engine optimization is to purchase backlinks from other websites, or to sign up for free back-linking. Unfortunately, this approach can actually harm your search performance, because search engines care