Willie Nelson’s cannabis brand, Willie’s Reserve, has hit the Arizona market through a recently announced partnership with Hana Meds, an Arizona-based vertically integrated cannabis company.
Willie’s Reserve is a national cannabis brand inspired by cannabis activist and American music legend Willie Nelson. The brand focuses on various cannabis products like pre-rolls, flower, vape cartridges and more.
Hana Meds is processing, packaging and distributing Willie’s Reserve pre-rolls across Hana Meds’ retail locations in Kingman and Green Valley, Ariz., and at its wholesale customer locations, Giving Tree Dispensary in Phoenix and MedMen Scottsdale, said Matt Pinchera, Hana Meds president.
“We are starting off with launching pre-rolls only, and then we’ll look at other products as it makes sense,” he said. “We definitely want to expand the product line, but right now, we’re focusing on the pre-rolls first.”
Hana Meds eventually hopes to expand the number of dispensaries the product is sold in, he said.
Courtesy of Hana Meds
“We are in the process of ramping up production, so, hopefully, we’ll be able to expand the wholesale customers as we expand our production capabilities,” he said. “We’ve got two dispensaries who partnered with us to launch the brand and want to make sure that we keep them in stock of a product. So, you know, we don’t want to expand too quickly. It really needs to be tied to our production increases.”
Aside from Hana Meds’ already established in-house brands, like Dutchie pre-rolls and Revival Infused Edibles, Pinchera said that Hana Meds also looks to partner with companies that acquire brands that Hana Meds feels will do well in the Arizona market. Willie’s Reserve fit the bill.
So, how did the official partnership happen?
Hana Meds met Willie’s Reserve team members at a conference in 2019, where they started to explore the