Planet 13 made history when it opened the largest dispensary in Nevada in the fall of 2018, and now the company has done it all over again with the opening of its first store in California, which is expected to be the largest in that state.
The Orange County SuperStore in Santa Ana celebrated its grand opening July 1, and is positioned near Disneyland Park and South Coast Plaza, the largest shopping mall in Southern California.
David Farris, Planet 13’s vice president of sales and marketing, said the company’s decision to enter this market was based on market research and customer data, which revealed that many of the customers at Planet 13’s Las Vegas SuperStore were traveling from Southern California.
“We felt like we picked an almost perfect location, really close to the freeway and in a 15-minute radius from Newport Beach and Disneyland,” Farris told Cannabis Dispensary. “We felt like there was a natural connection with the cannabis community there and the culture, [and] we felt there would be a nice blend of tourism there, as well.”
The SuperStore will span 55,000 square feet when fully built out, with 16,500 square feet devoted to the sales floor. The remaining areas, which will be constructed in two forthcoming phases of the build out, will include memorabilia sales, ancillary retail and a cannabis consumption lounge.
When completed, the dispensary is expected to be the largest in California and the second largest in the world, following Planet 13’s location in Las Vegas. The SuperStore, which will employ more than 250 workers, features the Planet 13 red globe outside the dispensary, as well as several interactive displays, including a digital floor that leaves customers’ footsteps in the sand to be washed away by the ocean waves as they walk in, a 16-foot octopus that greets incoming guests, an