Finally, Missouri has joined several other US states that have legalized medical marijuana.
With this in mind, Missouri is expected to have up to 192 marijuana dispensaries by the end of 2020—24 licenses for each of their eight Congressional districts.
If you’re preparing your dispensary for the fall season, good for you: you’ve gotten a fantastic opportunity to help others, all while making some money. However, because of how busy you likely are, and your current lack of revenue coming in, you’re probably wondering how to market your canna-business in an affordable yet effective way.
Don’t fret. There are some fantastic budget-friendly options out there for you. In this guide, we highlight some of the best local advertising practices for new dispensaries in Missouri.
Harness the Power of Google My Business
So, you may not be able to buy ads on Google (more on that later), but you’re still allowed to register your dispensary through Google My Business (GMB). Not only can you, but you should. Local SEO will be a considerable leverage factor for your business.
Claim your GMB listing by going here. Then, Google will mail a postcard to your brick and mortar store to verify your business and location.
Once you’ve verified your business, you can manage your reviews, add photos, respond to any questions or comments from customers, and, most importantly, learn what your clientele thinks of your establishment. Use these free tools for advertising, gathering feedback, and adjusting accordingly.
Make sure your address, contact information, and hours are accurate and consistent across all platforms. If you make a change to any of these, change it on your Google listing, too.
GMB has several benefits, with two of the most significant ones being that it’s easy to navigate. Plus, it’s free!
Consider Email Marketing
Email marketing is another