MENDOCINO Co., 9/1/21 — The future of Mendocino County’s cannabis industry may seem uncertain, but local cannabis business owners are looking for creative ways to showcase the crops from local farmers to customers around the state. Kure Wellness, which operates dispensaries in Ukiah and Willits, is launching a new contest in which customers vote to select their favorite entries from the county’s licensed farmers.
On September 10, Kure will be hosting a farmers-only dinner with more information about the competition; those interested should contact Kure to RVSP. Entries will be accepted beginning October 1 through December 31, 2021, with the competition starting in February, 2022.
Here’s the announcement along with event and contest details:
Mendocino County Dispensary Announces Novel Cannabis Contest
For Russell Green, founder and CEO of three Mendocino County-based dispensaries, a continuing dream is showcasing, marketing and distributing top-grade, county-grown cannabis flowers to a broader audience.
“Despite the fact that Mendocino County cannabis has name recognition, very little of our high-grade products are sold south of Sonoma County. To address this issue, we have created the Kure Mendocino Invitational- a consumer-driven contest where customers vote to determine premiere county cultivators.”
The idea for the Invitational is simple. “Come harvest time, we will accept entries from local, licensed farms. The first 28 entrants that meet our high-quality standards will be entered into the contest. Kure staff will do the heavy lifting- testing, packaging, manufacturing and marketing the flower.”
The Invitational kicks off on September 10th with a farmers-only informational supper held at Kure’s Lake Mendocino Drive store. “We will introduce ourselves to farmers, present the concept of the event and encourage farmers to sign up.” Interested attendees should contact Kure to RSVP. Kure will begin accepting high-grade flower for consideration from October 1st to December 31st. All