Based in Toronto, Superette was founded in 2019 by entrepreneurs Mimi Lam and Drummond Munro. The company now operates six brick-and-mortar shops in Canada and plans to open locations in the United States next year.
The shop is located within a complex made from shipping containers
Aiming to make “buying cannabis as enjoyable as consuming it”, the company has prioritised creating products and retail environments that have a nostalgic feel. Bodegas, pharmacies and hardware stores are among the influences.
The retailer’s latest shop is located at Stackt Market, a shopping complex made of shipping containers in downtown Toronto. Billed as the company’s first “SuperMarket”, the new 800-square-metre space has a look that mimics a classic grocery store.
A checkerboard floor defines the space
It was designed by an in-house team in collaboration with British Columbia’s Emily Robinson Design.
“SuperMarket follows the blueprint of a quintessential neighbourhood grocery store, from the interior design and customer flow to merchandising and product assortment,” the team said.
A partition separates the front vestibule from the main store
Wide, glazed doors lead into an entryway stocked with plastic shopping baskets. A tall partition separates the front vestibule from the rest of the store – a legal requirement for a marijuana dispensary.
The shop is awash in vibrant colours and graphic elements with a pop art aesthetic. Underfoot is a red-and-white, vinyl checkerboard floor.
The Superette store has a central U-shaped counter
Merchandise is displayed on simple shelves that one might find in a convenience store. In the centre of the space is a U-shaped checkout counter, and in the