It goes without saying that you want to get as many new customers into your dispensary as possible. But with the cannabis retail space becoming more and more competitive every day, you can’t just expect a flood of new customers to rush in the second you open your doors. You need the right marketing strategy to break through the clutter, grab your ideal customers’ attention, and drive new business for your dispensary.
“Marketing is a vehicle for [consumers] to get familiar with the brand, the company, the dispensary and what they’re about,” said David Hua, CEO and co-founder of Meadow, a software company that creates point-of-sale (POS) solutions for cannabis dispensaries. “Now’s the time to … use marketing to create an identity around your brand and the dispensary experience that you’re looking to deliver.”
But what, exactly, does that marketing strategy look like? What are the different tactics you can use to drive new customers through your door — and, just as importantly, keep them coming back?
Make Yourself Searchable Online
In order for new customers to do business with you, they need to know you exist and know where to find you. Building an online presence and making your dispensary easily searchable online checks both of those boxes.
Create profiles and listings on any sites where your customers might search online, such as Weedmaps. “So creating online profiles — the basics of Google Places, a Yelp page, a Weedmaps menu, where[ever] the customers are — and just making sure you have the right information so when people search, you appear,” Hua said.
Making yourself discoverable online is not only an easy way to connect with new customers, it can also be much more cost-effective