Will legal cannabis soon be as easy as point, click, and wait by the door for the delivery guy?
Online shopping is a future that many in the adult-use industry are eager to embrace.
That’s a scenario being pushed in an intriguing new report by VolteFace, a UK drug policy think tank. Though focused mainly on the United Kingdom, where popular pressure is building for legalization, the report makes a fairly compelling case for the “virtualizing” of the global cannabis business—where all products are ordered online and delivered directly to the consumer, without the inefficiency or social risks of a bricks-and-mortar shop. Report author Mike Power, the UK journalist who wrote Drugs 2.0: The Web Revolution That’s Changing How the World Gets High, writes that it’s the only sensible future for mega markets like Canada and the United States.
Power writes: “A controlled and regulated online market is both essential and long overdue in order to protect users from the risks of the illicit market; to limit access to younger users; to offer safer products and increase consumer choice; to develop less harmful products and safer routes of administration; and to control marketing and advertising in any eventual legal context.”
A digital-only cannabis market, he adds, “would protect children, and limit their access to cannabis, but allows adults to make their own informed health choices.”
Already Working: Eaze, Tweed, and Others
It’s a compelling vision for the future of cannabis, to be sure. Beyond the element of convenience, such a digital-only marketplace does seem to address many of the concerns that regulators have, in everything from product safety to more efficient tax collection.
More to the point, it’s a future that much of the cannabis marketplace itself is also quite eager to embrace.
In California, for example, online delivery platforms like Eaze already offer